Smart Business, Social Business

Whether in social networks or in real life, people naturally share experiences. In the end, customers will inevitably share experiences whether they’re negative or positive. The opportunity here is that now more than ever, businesses have a say in the matter. They can choose whether those shared experiences are positive or negative, starting at the development of a product or service and enlivened through the company’s sales, marketing, and service programs. The social customer for all intents and purposes deserves a seat on the board of advisors of any social business. They are stakeholders. They are the guiding light toward relevance and success. And, they require nothing less than the complete transformation of business.

Brian Solis
Smart Business, Social Business